Episode 224: Meet Jeff Cochran and Learn The Power of Persuasion

December 12, 2021

Jeff Cochran is a Partner at Shapiro Negotiations Institute.  Jeff has coached negotiation teams within organizations and has delivered high impact presentations from forty-five minutes to three days in length.  His audience size has ranged from five executives around a boardroom table to one thousand people in an auditorium.  In addition to his role as an educator and an entertainer, Jeff has also played a significant role in selling and designing negotiation training programs for SNI.  Jeff also works closely with the Anthony Robbins Platinum Partnership, an exclusive membership-only group personally coached by Tony Robbins. To learn more about Jeff and his company visit

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